First 100 Trourist T-shirts now available!!

In 1977 at the behest of the New York City Tourist Bureau, Milton Glaser came up with a logo design that expressed with striking simplicity the admiration which the city inspired in him and all those who have allowed themselves to be infused by its essence.

The design, done pro bono incidentally (his altruistic donation to the city) has transcended to such a point that even today, thousands of persons everywhere –New Yorkers and non-New Yorkers alike — wear it daily, making it one of the most significant designs of the 20th century.

Since then, numerous messages have been transmitted via this unique creation produced by an American typewriter and a red heart. We, too, wished for Glaser’s legacy to be present in the design of our initial T-shirt. However, we elected to include our own personal touch.

With that in mind, we substituted Glaser’s heart with the silhouette of the mythical and romantic Route 66 sign. When we speak of route 66, we could care less that for decades it has served as the nexus between the eastern and western coasts of the United States. Instead, what we do like is that it is the symbolic representation of the non-conformist generation portrayed in Jack Kerouac’s On The Road. For this reason and as a homage to that spirit of adventure and the numerous road trips it has engendered, we felt it should receive an honorary place on our inaugural T-shirt.

If you want to be one of the lucky few to own a T-shirt from our initial run of 100, we’ll make sure you receive yours anywhere on the planet for just 15 euros. Write us at: hello@trourist.com and include your name, postal code and the subject heading: ROUTE 66 TEE.

Don’t forget: Keep traveling real!